BioScience. (PK)’s mission is to be your most trusted ally in your pursuit of health and well-being. We’re committed to bringing you authoritative, approachable, and actionable content that inspires and guides you toward the best possible health outcomes for you and your family.
The reality is that funding from our advertisers allows us to cover more conditions and provide more powerful experiences, including video, animations and input from a range of experts. Be assured that we’re absolutely inflexible about our editorial autonomy. Other than input about broad topic areas, we never allow sponsors to influence the content we create.
Here are the specific guidelines we follow about the types of advertising we accept:
1. We choose the ads.
We maintain sole discretion for determining the types of ads that will be accepted and displayed on BioScience.pk. We reserve the right to reject, cancel, or remove any ads from BioScience.pk, at any time and for any reason. We will provide prompt notice to the advertiser upon rejection, cancellation, or removal of any ad, along with an explanation. We also reserve the right to determine the appropriate placement of ads on BioScience.pk.
2. We don’t endorse any products.
Although products may appear on our site, under no circumstances shall our acceptance of any ad be considered an endorsement of the product(s) and/or service(s) advertised, or for the company that manufactures, distributes, or promotes these product(s) or service(s).
3. We will not accept certain types of ads.
We will not accept any ad that is factually inaccurate and/or, in our opinion, in poor taste. We will not permit, at any time, the placement of any ad for illegal or objectionable products. Ads must not contain fraudulent, deceptive, or offensive material, including material that misrepresents, ridicules, or attacks an individual or group on the basis of age, color, national origin, race, religion, sex, sexual orientation, or disability. Ads must not be related to alcohol, firearms, ammunition, fireworks, gambling, pornography, tobacco, or the simulation of news or an emergency. Advertisers must only offer products or services readily available for purchase at the advertised price (with noted taxes and delivery fees). The ad must also clearly identify the advertiser. Any ad that could be misconstrued as editorial content will be clearly labeled as an advertisement.
4. We clearly distinguish ads from editorial content.
In every instance, we maintain a distinct separation between advertisements and editorial content. All ads on BioScience.pk are clearly and unambiguously identified as such. Clicking on an ad will take the user to an advertiser's site or to a sponsor's resource center on BioScience.pk. Sponsored resource centers are labeled as such, with the name of the sponsoring entity displayed.
5. We clearly distinguish between sponsored and nonsponsored content.
From time to time, we seek sponsorships from trusted and credible research organizations, manufacturers, and other service providers. Sponsorships provide financial benefit to BioScience.pk, but also benefit our users by providing current information on biological science, health services, medications, and treatments. When content is provided by or influenced by a named sponsor, we take meaningful steps to ensure our users will not confuse that sponsored content with BioScience.pk’s own original editorial content. Editorial content sponsored by an advertiser — known as, native advertising, branded content, or advertorial — is subject to our editorial policy and is reviewed by our editorial staff. We distinguish content that is influenced in any way by a sponsor by identifying it with one of the following labels: “advertisement,” "sponsored by," "from our sponsor," “sponsored resource,” “paid post,” “brought to you by,” or “from our partners.”
6. We clearly distinguish content that is part of a cobranded program.
Occasionally BioScience.pk will partner with products and services that align with our mission. We vet these products and services for quality and only recommend what we feel is truly valuable to our users. BioScience.pk receives a portion of the revenue when you signup for the service but is not responsible for providing the products or services. Any cobranded content will included a “what’s this” link that takes users to a page that explains the nature of the partnership.